Can VR experiences positively change behavior?

Freek Teunen explores how virtual reality can be utilized to help climate change. The past 30 years we have all seen the shocking statistics about climate change and the video’s of climate disasters. A large group of people has changed their own behaviour, but not everyone. Freek thinks there is no such thing as a ‘life changing statistic’, so we should start finding other methods to urge people to become more sustainable. He suggests that virtual reality could offer life changing experiences to people that might change their behaviour and attitude positively. He shares his findings of recent studies conducted in this area and tells us how to design an effective virtual reality experience. Freek also warns what the ethical implications could be of such an application.